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Delhi IIT's sales and marketing courses

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May'11
31 May 2011 10:55:15 IST , timesofindia
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Delhi IIT's sales and marketing courses

Engineering Entrance ,

 The Indian Institute of Technology ( IIT), Delhi, has announced a six-week certification course in sales and marketing for graduates, postgraduates and corporates. Apart from regular lectures by faculty from the IITs, Indian Institutes of Management (IIMs) and the industry, this programme will consist of live project assignments and placement assistance, which will expose students to real-time corporate work-experience , enabling them to be absorbed into the respective sales and marketing departments of various organisations.

The programme will cover in depth, aspects of sales management, like the role of communication, technology and distribution channels; forms of personnel selling, advertising & promotion, and international business and e-marketing, among others. Participants will be trained in the process of developing a sales and marketing approach, correctly positioning their company within its markets, and pricing the services accordingly, ensuring that the organisation gets more than its fair share of business.

Graduates or equivalent in any discipline, with a minimum of 50% marks will be eligible to apply for the programme. Students pursuing graduation may also apply. Aspirants will have to appear for an entrance test followed by an interview to be conducted on June 20.The fee for the programme is Rs 28,500, payable through cheque/bank draft favouring 'IIT Delhi.' The last date for submission of application forms is June 18.


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