Understand and analyze this carefully,
Experiment: To know the direction of force (F) being applied!!
Try to rotate a wheel with your hand in forward direction.
Where will you apply the force???
At the topmost point we apply it in forward direction and
At the lowermost point we apply it in backward direction (ie we pull the wheel backwards from below)
so that the wheel moves forward.
look at the diagrams 3 and 4 for more understanding
So then, what will be the direction of friction at the bottom most point?
Now its very simple, isnt it.