Sorry because of some problem kishore's answer is not clear to me (i am unable to see all charechters) Here is my solution.
Consider a small element between x and x=dx from left end
So its potential
dV= k*alpha*x*dx/(x+d)
Integrate this from 0 to L and you will get the answer
So V = K*alpha*L -K*alpha*d*ln(1+L/d))